Gene Hooks

It is with heavy hearts, but also with an immense sense of gratitude, that we say goodbye to our beloved Gene Hooks, who passed away on April 6, 2026. To the world, he was a titan of collegiate athletics, the man who steered the Wake Forest Demon Deacons through decades of change and triumph. But to those of us who knew him behind the scenes, he was so much more than a title. He was the steady hand in every storm, a man with a laugh that could fill a room and a heart that was even larger than his reputation. Gene’s life was defined by a deep, abiding love for the game, but more importantly, a love for the people who played it. Whether he was navigating the complexities of university athletics or sitting on a porch swing sharing stories, he approached everything with a sense of integrity and a twinkle in his eye. He had this uncanny ability to make everyone—from the star athlete to the newest staff member—feel like the most important person in the room. He didn't just build programs; he built families. He understood that sports were about character, resilience, and the bonds formed in the heat of competition, and he lived those values every single day. Beyond the stadium lights, Gene found his greatest joy in the quiet moments. He was a man who appreciated the simple beauty of a well-spent afternoon, the warmth of a home filled with family, and the enduring strength of lifelong friendships. He cherished his role as a pillar of his community, always ready with a kind word or a bit of sage advice. He taught us that success isn't just about the scoreboard, but about how you treat people when the lights go down. He leaves behind a legacy that isn't etched in trophies, but in the lives he touched and the lessons he imparted. We will miss his wisdom, his warmth, and that unmistakable presence that made us all feel a little more capable of facing the world. Gene lived a life that was truly full, and while our hearts are broken, we find peace knowing that his spirit lives on in every person who strives to lead with kindness and compete with honor. Rest easy, Gene; you played a beautiful game.