Funeral Home Widgets

Install the OfficialObituary widget on an existing website

Use this guide when a funeral home already has an existing website and wants to show recent public OfficialObituary listings there without a custom build.

Public widget overview • Open the widget generator • View markdown version

Backlink exchange summary

This widget is part of the reports-plus-backlinks wedge. The one-time compset report and claim/edit link come first. The recurring custom compset unlocks only after the live backlink URL and five competitor funeral homes are saved through the claim-linked intake.

Install path

  1. Confirm your public OfficialObituary funeral home listing URL or slug is correct. If you need claim or edit access first, email [email protected].
  2. Open the widget generator, paste the OfficialObituary listing URL or slug, and choose your bounded settings: heading, theme, and obituary count.
  3. Copy the generated embed code and paste the full snippet into a raw HTML or embed block on your existing obituary, memorial, or resources page.
  4. Publish the page and confirm the widget loads recent obituaries while the OfficialObituary attribution link stays visible at the bottom.
  5. Open your OfficialObituary claim link and save the live backlink URL plus five competitor funeral homes in the custom compset intake.

Working embed example

Generator output follows this exact structure. Keep both the static backlink and the script tag in place. 

<div id="official-obituary-widget-harbor-light">
  <p data-oo-static-backlink>
    <a href="https://officialobituary.com/funeral-homes/massachusetts/boston/harbor-light/">OfficialObituary obituary listings for Harbor Light Funeral Home</a>
  </p>
</div>
<script
  async
  src="https://api.officialobituary.com/api/widgets/funeral-homes/harbor-light/embed.js"
  data-target-id="official-obituary-widget-harbor-light"
  data-heading="Recent obituaries"
  data-limit="5"
  data-theme="sand"
></script>

Supported settings

Setting Snippet attribute Allowed values Notes
Heading data-heading Any text up to 80 characters Defaults to "Recent obituaries".
Theme data-theme sand, light, or slate Only the bounded themes from the generator are supported in v1.
Obituaries shown data-limit 3, 5, or 10 Use smaller counts for tighter spaces and mobile-heavy pages.

Sizing and placement

  • The widget stretches to the width of its parent container. Use a normal content block with width: 100% or your site’s standard content width.
  • Aim for at least 320px of usable width on mobile and 480px or more in standard desktop content areas.
  • Do not set a fixed height on the widget container. Let the content grow naturally with the obituary count.
  • If the page feels crowded, keep the width the same and reduce the obituary count to 3 instead of forcing a smaller container.

Backlink expectations

  • Keep the visible OfficialObituary HTML attribution link in the installed snippet exactly as generated.
  • Leave obituary item links pointing to the canonical OfficialObituary obituary pages.
  • Do not hide, cloak, nofollow, or replace the attribution link with an image, iframe, or script-only element.
  • Save the live page URL where the widget was installed through your OfficialObituary claim link. That backlink URL is part of the recurring compset unlock workflow.
  • Requests for hidden backlinks, full white-labeling, or partner-hosted obituary detail pages are out of scope for v1.

After install, send the live backlink URL and 5 competitor funeral homes to [email protected]. Listing edits and claim access stay with [email protected].

Sample backlink placements

These examples are copy-paste starting points. Replace the sample funeral home name and URL with your canonical OfficialObituary listing URL, but keep the link copy natural and readable.

Footer placement

Where it fits: Use this in the main site footer or in the footer of an obituary section where families already expect to find memorial links.

Placement note: Keep it in normal body text near other service or obituary links instead of shrinking it into fine print.

<p>
  Recent obituary and memorial updates:
  <a href="https://officialobituary.com/funeral-homes/massachusetts/boston/harbor-light/">
    Harbor Light Funeral Home on OfficialObituary
  </a>,
  the canonical online obituary page.
</p>

Blog post placement

Where it fits: Use this near the end of a blog post about memorial planning, service announcements, or obituary writing.

Placement note: Frame the link as a helpful next step for readers instead of keyword-stuffing it into the article body.

<p>
  Families can view Harbor Light Funeral Home obituaries on
  <a href="https://officialobituary.com/funeral-homes/massachusetts/boston/harbor-light/">OfficialObituary</a>.
</p>

Resources page placement

Where it fits: Use this on a local grief resources or planning page alongside other public links for obituaries, flowers, or service information.

Placement note: Place it in the same resource list families already use, with descriptive copy that matches the rest of the page.

<p>
  Families can find recent obituary notices and memorial pages for Harbor Light Funeral Home on
  <a href="https://officialobituary.com/funeral-homes/massachusetts/boston/harbor-light/">OfficialObituary</a>,
  the canonical online location for current service details and memorial updates.
</p>

Need supporting page copy?

If the backlink only needs a short resources-page or footer placement, use the resource and footer copy or the raw markdown version.

If the backlink needs a fuller news, blog, or long-form resources article, use the partner blog post template or the raw markdown version.

Troubleshooting

I only see the plain text backlink, not the styled widget.

Likely cause: The script tag was stripped or blocked by the CMS.

What to do: Paste the full snippet into a raw HTML or embed block, republish, and confirm the script tag is still present in the final page source.

The widget returns no obituaries.

Likely cause: The listing slug is wrong or the funeral home currently has no recent public published obituaries.

What to do: Regenerate the snippet from the OfficialObituary listing URL or slug. Draft, private, unlisted, or removed obituaries do not appear in the widget.

The widget looks cramped or cut off.

Likely cause: The parent container is too narrow or has a fixed height/overflow rule.

What to do: Move the snippet into a wider content block, remove fixed height rules, and use 3 obituaries instead of 5 or 10 for tighter placements.

We need listing edits or claim access before installing.

Likely cause: The public listing needs to be corrected before the widget is embedded.

What to do: Email [email protected] for claim or edit help, then regenerate the widget once the listing is ready.

We want to remove OfficialObituary branding or the backlink.

Likely cause: That changes the wedge offer and the canonical attribution contract.

What to do: Treat it as out of scope for v1 and escalate to [email protected] instead of custom-building around it.

Read-only and privacy boundaries

  • The widget is display-only in v1. It does not create, edit, claim, share, upload, moderate, or sell anything from the embedded site.
  • It only uses obituary data that is already public and published on OfficialObituary.
  • If an obituary is hidden, deleted, or removed for privacy or takedown reasons, it disappears from the widget feed automatically.
  • No guestbook entries, family contact details, payment data, report data, or other private information are exposed through the embed.

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