Funeral Home Partnerships

Free reports, claim access, widgets, and backlink exchange for funeral homes

Use one page to explain the full OfficialObituary partner offer: the free one-time compset, claim/edit access, embeddable obituary widget, and the backlink exchange that unlocks the recurring custom compset.

This generic version works as the base landing page for broad outreach before tailoring a market or named partner campaign.

Free one-time compsetClaim/edit access includedEmbeddable obituary widgetVisible backlink exchange
Email Robin for the free report Open widget generator Open backlink generator Claim or edit access

What the first outreach email includes

The first touch should stand on its own without a meeting, deck, or custom setup call.

  • A free one-time compset report is sent immediately from [email protected].
  • The same outreach flow includes claim/edit access so the listing can be corrected before install if needed.
  • The widget generator and install guide are available once the public listing is ready.
  • The partner sees the full reports-plus-widgets wedge in one place instead of across multiple emails.

What the funeral home sends back

The exchange stays simple: an existing website, a visible backlink, and enough local context for the recurring compset.

  • A live backlink URL showing where OfficialObituary was added on the funeral home website.
  • Five competitor funeral homes to track for the recurring custom compset.
  • Confirmation that the OfficialObituary widget attribution stays visible after install.
  • Any listing ownership or sensitive edit requests routed to [email protected].

Workflow

How the report-plus-widget exchange works

The partnership page is meant to remove ambiguity. The value exchange and mailbox split should be clear before anyone starts chasing access, widgets, or backlinks in separate threads.

1. Robin sends the one-time report immediately

The first outreach email is not a teaser. It includes a real compset report so the funeral home can evaluate the opportunity before doing any setup work.

2. Claim/edit access is available in the same flow

If the listing needs updates, claim access and sensitive edits stay with [email protected] so ownership verification does not get mixed into the outreach lane.

3. The partner installs the obituary widget on its existing site

The widget is read-only, bounded, and designed for an existing obituary or memorial page. It points families back to the canonical OfficialObituary pages.

4. The partner sends the backlink URL and five competitors

Robin uses that backlink URL plus the requested competitors to confirm the exchange and build the recurring local compset around the right peer set.

5. The recurring custom compset unlocks

Recurring compsets are sent only after both the backlink and competitor inputs exist. That keeps the wedge tied to real partner follow-through instead of loose interest.

In One Place

Free reports, claim access, widgets, and backlinks

Each lane has a narrow job so the funeral home knows what to do next and OfficialObituary does not blur outreach, verification, and install support into one vague promise.

Free report first

The offer starts with a real compset, not a vague promise. Robin sends a one-time local benchmark report immediately so the funeral home can see value before any install work begins.

  • Report delivery stays with [email protected].
  • The one-time report is meant to be useful on its own.
  • Recurring compsets wait until the backlink and competitor inputs are complete.
Email Robin about the report

Claim/edit access stays separate

Listing access is not mixed into backlink or widget negotiation. Claims handles private claim links, ownership checks, and sensitive listing corrections from a dedicated mailbox.

  • Use [email protected] for ownership verification.
  • Use [email protected] for pricing, website, contact, or authority corrections.
  • If the claim link needs to be resent, claims owns that follow-up.
Find your listing or request claim help

Widget on the existing site

The widget is a bounded obituary feed for funeral homes that already have a website. It is not a custom agency project, white-label site rebuild, or obituary CMS migration.

  • Partners can generate copy-paste code without waiting on a custom build.
  • The widget shows recent public obituaries already published on OfficialObituary.
  • It is display-only and does not touch publish, share, or photo-upload flows.
Open the widget generator

Backlink exchange unlocks the recurring compset

The backlink is part of the offer, not an optional afterthought. The installed widget and any supporting HTML link should keep OfficialObituary attribution visible and crawlable.

  • Robin needs the live backlink URL after install.
  • The same follow-up should include 5 competitor funeral homes.
  • Hidden, blocked, or white-labeled backlink arrangements are out of scope for v1.
Read the widget install guide

Mailbox Split

Who owns each part of the conversation

Use the owner lane that matches the request. That keeps the public partner flow aligned with the live operations split behind the scenes.

Outreach lane

[email protected]

Owns the one-time compset report, widget follow-up, backlink exchange, and recurring compset unlock.

  • Questions about the free report
  • Widget install follow-up
  • Backlink URL confirmation
  • Five-competitor compset intake

Claims lane

[email protected]

Owns claim links, listing verification, and sensitive listing edits that require authorization.

  • Claim or resend the private edit link
  • Ownership verification
  • Pricing or contact corrections
  • Access or control disputes

Boundaries

What this partner offer is not

  • This is a reports-plus-widgets wedge, not a full funeral home website replacement.
  • The widget is display-only and only uses already-public obituary data on OfficialObituary.
  • Do not promise hidden backlinks, reciprocal-link concessions, or white-label exceptions from this page.
  • Publishing, sharing, and photo uploads remain in the existing OfficialObituary product flows and are not changed by this partnership page.

FAQ

Partner questions answered on one page

What is included in the first outreach email?

The first outreach email includes a one-time compset report immediately, explains the widget offer, and points the funeral home to claim or edit access if the listing needs to be updated before install.

Who handles claim access and listing edits?

Claims and sensitive listing edits stay with [email protected]. That includes claim links, ownership verification, pricing corrections, and access-control issues.

When does the recurring custom compset start?

The recurring custom compset starts only after the funeral home shares the live backlink URL and five competitor funeral homes for the custom peer set.

What kind of backlink is required?

The backlink should be a visible, crawlable HTML link on the funeral home website. The OfficialObituary widget attribution should stay visible rather than hidden, blocked, or replaced.