Funeral Home Partnerships
Use one page to explain the full OfficialObituary partner offer: the free one-time compset, claim/edit access, embeddable obituary widget, and the backlink exchange that unlocks the recurring custom compset.
This generic version works as the base landing page for broad outreach before tailoring a market or named partner campaign.
The first touch should stand on its own without a meeting, deck, or custom setup call.
The exchange stays simple: an existing website, a visible backlink, and enough local context for the recurring compset.
Workflow
The partnership page is meant to remove ambiguity. The value exchange and mailbox split should be clear before anyone starts chasing access, widgets, or backlinks in separate threads.
The first outreach email is not a teaser. It includes a real compset report so the funeral home can evaluate the opportunity before doing any setup work.
If the listing needs updates, claim access and sensitive edits stay with [email protected] so ownership verification does not get mixed into the outreach lane.
The widget is read-only, bounded, and designed for an existing obituary or memorial page. It points families back to the canonical OfficialObituary pages.
Robin uses that backlink URL plus the requested competitors to confirm the exchange and build the recurring local compset around the right peer set.
Recurring compsets are sent only after both the backlink and competitor inputs exist. That keeps the wedge tied to real partner follow-through instead of loose interest.
In One Place
Each lane has a narrow job so the funeral home knows what to do next and OfficialObituary does not blur outreach, verification, and install support into one vague promise.
The offer starts with a real compset, not a vague promise. Robin sends a one-time local benchmark report immediately so the funeral home can see value before any install work begins.
When a funeral home wants to see the proof package first, send them to one page that shows the current report artifacts, widget evidence, and backlink proof standards without exposing internal ops surfaces.
The obituary widget overview is the public explainer page. It shows what the widget does, what it does not do, and how the backlink exchange fits before anyone starts generating code.
Listing access is not mixed into backlink or widget negotiation. Claims handles private claim links, ownership checks, and sensitive listing corrections from a dedicated mailbox.
The widget is a bounded obituary feed for funeral homes that already have a website. It is not a custom agency project, white-label site rebuild, or obituary CMS migration.
The backlink is part of the offer, not an optional afterthought. The installed widget and any supporting HTML link should keep OfficialObituary attribution visible and crawlable, and the install guide should stay close at hand.
Mailbox Split
Use the owner lane that matches the request. That keeps the public partner flow aligned with the live operations split behind the scenes.
Owns the one-time compset report, widget follow-up, backlink exchange, and recurring compset unlock.
Owns claim links, listing verification, and sensitive listing edits that require authorization.
Boundaries
FAQ
The first outreach email includes a one-time compset report immediately, explains the widget offer, and points the funeral home to claim or edit access if the listing needs to be updated before install.
Claims and sensitive listing edits stay with [email protected]. That includes claim links, ownership verification, pricing corrections, and access-control issues.
The recurring custom compset starts only after the funeral home shares the live backlink URL and five competitor funeral homes for the custom peer set.
The backlink should be a visible, crawlable HTML link on the funeral home website. The OfficialObituary widget attribution should stay visible rather than hidden, blocked, or replaced.