Funeral Home Website Widget

Add recent OfficialObituary listings to your funeral home website

OfficialObituary offers a bounded obituary widget for funeral homes with an existing website. It shows recent public listings from your OfficialObituary funeral home profile, keeps obituary clicks pointed to the canonical memorial pages, and gives Robin a clean backlink exchange to track.

The offer stays consistent with outreach: a one-time compset report comes first, claim or edit help stays with [email protected], and the recurring custom compset starts only after Robin receives the live backlink URL plus 5 competitor funeral homes.

Open widget generator Email Robin for the free report Read install guide

Existing website first

This is a copy-paste widget for funeral homes that already have a website. It is not a site rebuild or obituary CMS migration.

Canonical memorial pages

Each obituary card points families back to the full OfficialObituary memorial page instead of duplicating the obituary on the partner site.

Backlink plus compset exchange

The free one-time report comes first. The recurring custom compset unlocks after Robin receives the live backlink URL and 5 competitor funeral homes.

Example

What the funeral home widget looks like

This is an illustrative example of the widget shell. Real widgets pull live public obituary cards from the selected OfficialObituary funeral home profile and keep the attribution link visible.

Example widget

Recent obituaries

  • Example obituary listing

    Click-through goes to the canonical OfficialObituary memorial page.

    Read memorial

  • Example service notice

    The widget stays read-only on the funeral home website.

    Read memorial

  • Example memorial update

    Recent public listings pull from the selected funeral home profile.

    Read memorial

OfficialObituary obituary listings for Harbor Light Funeral Home

Illustrative layout only. The live widget remains read-only and uses already-public obituary data from OfficialObituary.

What partners should expect

  • The widget belongs on an existing obituary, memorial, or resources page.
  • Families click through to OfficialObituary for the full memorial experience.
  • The attribution link is part of the offer and should remain visible.
  • Install stays bounded to heading, theme, and obituary count in v1.
Important: the widget is not a hidden feed or white-label obituary mirror. It is a public attribution-friendly embed that supports the backlink-plus-report exchange.

Embed Code

The exact structure partners install

Generator output follows this structure. The static backlink and the script tag both stay in place. 

<div id="official-obituary-widget-harbor-light">
  <p data-oo-static-backlink>
    <a href="https://officialobituary.com/funeral-homes/massachusetts/boston/harbor-light/">OfficialObituary obituary listings for Harbor Light Funeral Home</a>
  </p>
</div>
<script
  async
  src="https://api.officialobituary.com/api/widgets/funeral-homes/harbor-light/embed.js"
  data-target-id="official-obituary-widget-harbor-light"
  data-heading="Recent obituaries"
  data-limit="5"
  data-theme="sand"
></script>

Workflow

How the report-plus-widget exchange works

Keep the steps narrow so claim access, install support, and backlink follow-up do not blur together.

1. Start with the listing and free report

Outreach starts with a one-time compset report immediately. If the OfficialObituary listing needs edits or ownership verification, route that lane through claims before install.

2. Generate and place the widget

Use the self-serve generator, copy the bounded embed code, and place it in a raw HTML or embed block on the existing obituary, memorial, or resources page.

3. Keep attribution visible

Leave the OfficialObituary attribution link visible in the installed snippet so the partnership stays crawlable and the obituary destination remains clear.

4. Send backlink and competitors

Email [email protected] with the live backlink URL and 5 competitor funeral homes. That intake is what unlocks the recurring custom compset.

Backlink Expectations

The backlink is part of the exchange, not a buried legal footnote. Set the expectation before the embed code is copied.

  • Keep the visible OfficialObituary HTML attribution link in the installed snippet exactly as generated.
  • Leave obituary item links pointing to the canonical OfficialObituary obituary pages.
  • Do not hide, cloak, nofollow, or replace the attribution link with an image, iframe, or script-only element.
  • Save the live page URL where the widget was installed through your OfficialObituary claim link. That backlink URL is part of the recurring compset unlock workflow.
  • Requests for hidden backlinks, full white-labeling, or partner-hosted obituary detail pages are out of scope for v1.

After install, send the live backlink URL and 5 competitor funeral homes to [email protected]. Claim access and sensitive listing edits stay with [email protected].

Footer placement

Where it fits: Use this in the main site footer or in the footer of an obituary section where families already expect to find memorial links.

Placement note: Keep it in normal body text near other service or obituary links instead of shrinking it into fine print.

<p>
  Recent obituary and memorial updates:
  <a href="https://officialobituary.com/funeral-homes/massachusetts/boston/harbor-light/">
    Harbor Light Funeral Home on OfficialObituary
  </a>,
  the canonical online obituary page.
</p>

Blog post placement

Where it fits: Use this near the end of a blog post about memorial planning, service announcements, or obituary writing.

Placement note: Frame the link as a helpful next step for readers instead of keyword-stuffing it into the article body.

<p>
  Families can view Harbor Light Funeral Home obituaries on
  <a href="https://officialobituary.com/funeral-homes/massachusetts/boston/harbor-light/">OfficialObituary</a>.
</p>

Next Step

Choose the lane that matches where you are

Ready to self-serve

If your OfficialObituary listing is already correct, go straight to the generator and copy the widget code.

Open the widget generator

Need the free report first

If you are still evaluating the offer, email Robin and ask for the one-time compset report plus the widget next steps.

Email [email protected]

Need claim or edit help

If the listing is wrong, missing details, or needs ownership verification, use the claims lane before you install the widget.

Email [email protected]

FAQ

Common widget questions answered in public

Do we need a new website to use the widget?

No. The widget is meant for funeral homes that already have a website and want to add recent OfficialObituary listings without a rebuild.

What is included in the first outreach email?

The first outreach email includes a one-time compset report immediately, explains the widget offer, includes the claim or edit path, and makes the backlink exchange explicit up front.

What backlink is required?

Keep a visible, crawlable HTML link to OfficialObituary in the installed widget or supporting page copy. Hidden, blocked, nofollow-only, or white-labeled placements are out of scope for v1.

What do we send after installation?

Send the live backlink URL where OfficialObituary was added plus 5 competitor funeral homes to [email protected] so the recurring custom compset can be prepared.

Who handles claim access or listing edits?

Claim links, ownership verification, and sensitive listing edits stay with [email protected], separate from Robin's outreach and backlink follow-up lane.